Marketing

Disclaimer: I get kinda snarky in this post. Beware.

Back in December, 2019, I received this marketing email. It’s been copied and pasted as received:

Dearest Joshua,

You are eligible….for this powerful time to get on track for 2020!

My spirit guides want us to connect and nudged me to offer you a SUPER CYBER PSYCHIC DEAL.

This is such a powerful time Joshua! If we are NOT in alignment with or on the correct path, you will experience setbacks, anguish and heartaches and pain. And that can set you into a serious tail-spin.

Without being overly dramatic here, my guides are encouraging us to RELEASE what’s not working, outdated and ready for release.

I can help you with this.

My guides are nudging me too — to give you the boost you need.  🙂

This is a very special offer, Joshua for the first 30 people who respond.

I’m here to help you if you are ready…and don’t want you to be be disappointed.

ORDER NOW: SPECIAL LIMITED OFFER

Much love and magic, xox

WHAT’S WRONG?

A major peeve of mine is how supposedly high-minded spiritual teachers and practitioners use common, low-minded, fear-based marketing techniques. It’s out of control.

Many people won’t “get it” because they’re so used to this kind of marketing across the spectrum of humanity. That probably includes the marketing teams who produce this BLEEP. It’s business as usual. Fear, scarcity consciousness, and ego-booting rule.

For fun I like to imagine a congregation of ascended masters sitting in a brainstorming circle. “We all know that humanity is on a collision course with disaster. How are we going to save it?”

“I know, I know! A super cyber psychic deal! We’ll nudge all the mediums out there to offer special secrets-to-life webinars.”

“That’s a great idea, but how will we get anyone’s attention?”

“Scare the BLEEP out of ’em. Tell ’em how they’ll experience setbacks, anguish, heartaches, and pain if they don’t buy a ticket.”

“Perfect! Just make sure to limit the offer to thirty peeps.”

“I’m already on it, Chief.”

SNAKE OIL

Believe it or not, I support mediums making a living even though some of them take it to glitzy, narcissistic heights. They are the high-priced spread. I know that there are also decent, good-hearted mediums out there who seek to help humanity through their work, and yes, they deserve to be fairly compensated.

Nevertheless, that doesn’t mean that they may sell snake oil at a corruption level found in so much ordinary advertising.

The advertising prose at the beginning of this post propagated the myth that those spirit guides are all atwitter about saving everyone (or the special few ‘smart enough’ to buy the package.) There may well be guides and angels who help us negotiate our challenges, as so many resources suggest, but as my knowledge about spiritual matters increases, I question many common assumptions made about how the universe works. It’s here where I think spirituality leaps from natural postmaterial sciences to religion, from nature study to woo-woo.

It’s a common myth that guides are with us all the time. Not as commonly discussed is that it’s not their role to give us all the answers and take control of our lives. We’re here to learn, and some of that includes facing big challenges and suffering a few owies along the path. They won’t warn us about the doo-doo pile on the sidewalk if we’ve got our nose buried in our not-always-so-smart phones. We need to learn to pay attention.

Not much in any literature I’ve encountered so far suggests that fear exists in so-called ‘heaven.’ Not much seems to rile ‘spirits’ up. They look at disasters here and consider them learning opportunities for us. They don’t get into the screaming, wailing drama that so many humans do.

If ‘spirit’ guides don’t feel fear in their love-saturated environment, would they even think to employ it in their promotional messaging?

Fear-based messaging is a human construct. If you read fear inducing words in marketing promotional material, my money is on it coming from a human mind, not a divine mind.

They would never say things like, “If you don’t pay for a reading with an expensive medium/guru/teacher, oh, boy, are you going to suffer!”

SCARCITY

Scarcity consciousness is a big deal in earthbound advertising. It’s been researched that the fear of missing out and being left behind is highly motivating. That’s why so many ads include phrases like “Hurry, don’t miss out!”

How many times have you acted on that impulse and then later wished you would have missed out because whatever it was nowhere nearly met your expectations and aspirations?

Scarcity consciousness is what motivates a bunch of people to hoard toilet paper. “Don’t miss out! Hoard that TP!”

EGO BOOSTING

Another common motivating technique is to make people think that they are special, especially if they follow a marketer’s directions and buy something.

Over the years I’ve been involved in several groups where a theme of coalescence was that we were the prescient ones who were the trailblazers. We got it. We were cool. We were smarter than the average Joe.

Most of the time it ultimately crashed and burned.

Ego-boosting happens in readings sometimes when a medium comments on all the great guides and family gathered around. I can’t tell you how many people I’ve talked with who mention how a medium called them out for their specialness. Maybe it was a famous past life, something unique in their aura, the unseen ‘spirit’ well-wishers gathered around like doting fans, whatever.

Granted, according to the great teachers, we are all special, each unique and equally valued. So it strikes me as bizarre that so many mediums and groups gain traction by fluffing up the ego. You’re so special you’ve won a super-special offer to buy something. Lucky you!

Apparently egos dwelling on this plane need to be poofed and fluffed.

Much teaching I’ve encountered suggests that depictions of guides and angels as our personal servants are, um, dead wrong. They may love us, wish for our successes, and silently nudge us along with inspired thinking, but they see our life here as a spiritual education. They don’t give us all the answers (or the parking spaces) we want. The point of being a flesh human on earth is to learn about love—arguably the hard way.

They might not even know the answers. Most depictions of spirits do not include the notion that the dearly departed probably have entirely different frames of references there than we do here. They may have gone through plenty of major mental changes since changing worlds. (See Psychology of the ‘dead’ here.)

THE SOULPHONE

My hope is that SoulPhone technology—or a competing technology down the road—never incorporates modern fear-based, scarcity-based, ego-based marketing practices.

Will marketers use the same myths and exaggerations to drive consumers to “take advantage of the SoulPhone Sale-a-bration”?

Will they use sales pitches like “Don’t miss out—don’t disappoint your mother in heaven—make her proud of you”?

Will they replicate modern, unsubstantiated myths that people on the ‘other side’ are psychological carbon copies of us living in physical bodies on this side?

We are most likely years away from the roll-out of any commercialized devices with this degree of sophistication for contacting the so-called Spirit World. Nevertheless, it’s worth it to plan ahead for the collision of commerce and communication with our ‘deceased’ loved ones and luminaries.

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Photo by Campaign Creators on Unsplash